Clear Advantage Group

A company to help you select and manage copying, printing and mailing needs. We have a wealth of knowledge and vast experience with copier and printer products, vendors and service needs.

"I've always felt that the one thing truly lacking in this industry is objectivity," says Smith Sinclair, Founder of Clear Advantage Group. In many buying situations, customers struggle to find a source that has their best interests at heart. "For years I've been told by customers that they need someone who can align him or herself with the client alone. That is exactly what we do!"

Clear Advantage Group was created to fill specific customer needs that Sinclair frequently recognized during his tenure as a vendor. "We are now a strong advocate for the corporate and not-for-profit clients, saving them significant expenses annually with our analysis, recommendations, and negotiations."

Clear Advantage Group is a member of the Washington Software Alliance, the Greater Seattle Chamber of Commerce and the Bellevue Chamber of Commerce.

Smith Sinclair - Founder

After 20 years in sales and management, his skills in the office printing industry are strong and his integrity well established.

During his career working for well-known companies such as Xerox Corporation, Sharp Electronics and IKON Office Solutions, Sinclair was consistently recognized for his positive, highly energetic, enthusiastic, and inspirational communications with both clients and employees.

Jay Tyler - CEO

Starting his career at Xerox Corporation in Sacramento, Jay was promoted to District Sales Manager in Seattle, and then Branch Manager in Santa Clara where he was certified in the prestigious Malcolm Baldridge Total Quality Management process. He finished his Xerox career as The National Sales Manager of the Printing Systems Division for the U.S. After 18 years at Xerox, he brought his high standards for customer satisfaction to the Gartner Group as Group Vice President.

In January of 1999 Jay became the SRVP of WW Sales at Clarify Inc. An Enterprise software company, which was sold to Nortel Networks in 2001. Jay then became the EVP of Sales and Marketing for DigitalThink, a custom e-learning company which was sold in 2003 to Convergys. In 2004, Jay started Jay Tyler Consulting, a thought leadership company in both Management development, and Executive coaching to Fortune 500 companies.

Throughout Jay's career he has continually inspired his teams to achieve superior customer satisfaction and accountability for their customers.

Peter Dierickx - President

Working over 40 years at The William Dierickx Company, Peter became President in 1986 and managed the firm after the sale of the company to Alco Standard in 1987. As President of the firm he and his team generated sales of over $100 million per year.

Peter's consistent passion for customer satisfaction was pervasive throughout the company and his requirement that excellence in customer service be a standard for the William Dierickx Company. Receiving repeated recognition for such distinction, Peter has been consistently identified as a thought leader in the Managed Print Services industry, while achieving the highest recognition and status for customer satisfaction.